Tuesday, 22 December 2009

Youtu.be: Youtube's own URL Shortener

URL shorteners has been a trend today with the influx of the social media dominating the internet world. Both Facebook and Google launched URL shorteners, Fb.me and Goo.gl respectively.

Now Google subsidiary YouTube has joined the URL shortening bandwagon. It has just announced youtu.be, the official short link of the world’s largest video site.

The shortener is exclusive to YouTube links. Its primary function is to share YouTube videos and channels with friends, mostly through YouTube’s AutoShare feature, which syndicates your activity on YouTube to Twitter (Twitter), Facebook (Facebook), and elsewhere. and just like Fb.me, you can manually add the video code to the end of youtu.be and get the appropriate video. Youtu.be/c6K9P58Yf7E, for example, leads to the video I recorded of how the SF Zoo uses Twitter.

This is an expected but smart move on the company’s part. I know that my AutoShared YouTube links have sometimes been long and ugly beasts. This should fix that problem and open AutoShare to even more users.

Some texts written by Ben Parr

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