Smart Communications - the leading wireless provider in the Philippines won three awards at the GSM Association’s Mobile Asia Congress recently held in Hong Kong. It has bagged one-third of the awards, beating the over 100 submissions from mobile phone operators all over the region.
Smart Money’s expanded mobile-based security feature for online purchases won under the Best Mobile Money Service category. Smart Islands Activation Program (IAP) bested competitors under the Mobile Money for the Unbanked Award category while the Axe on Phone campaign, in partnership with Unilever, was awarded Best Mobile Advertising.
“It only shows that the Philippines has an innovative and vibrant telecommunications industry that continues to provide its customers with ground breaking products and services,” gagged Smart President and CEO Napoleon L.Nazareno.
Smart’s winning entries have been automatically shortlisted for the Global Mobile Awards to be held during the Mobile World Congress in Barcelona, Spain in 2010.
The GSMA represents more than 750 GSM mobile operators as well as 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies and media and entertainment organizations, across 219 countries and territories.
GSMA created the Asia Mobile Awards as a platform to showcase leadership and diversity for mobile content, products and services across Asia. Its judges are composed of a panel of independent analysts, journalists and industry experts.
The winning Smart Island Activations Program benefits grassroots communities, providing remote, underserved island communities with mobile money transfer services. This was piloted in Polillo Island, Quezon province which was cut off from financial services when the only rural bank on the island and the telegraphic transfer office closed shop in 2008.
Working with the RHUDARDA Multi-Purpose Cooperative (RMPC), Smart enabled island residents to send and receive cash, buy airtime and pay for goods and services using mobile phones.
The service will be replicated in 40 other small islands in different parts of the country through Smart’s partnership with SeedFinance, the Mindanao Microfinance Council and other Microfinancing Institutions (MFIs).
On the other hand, Smart Money’s new internet payments security feature allows subscribers to make online purchases even more secure with the help of their cellular phones.
Purchases from MasterCard online retail partners using Smart Money accounts are authorized outside the internet environment via a Smart mobile phone.
The new security feature unlocks the Smart Money account prior to a purchase and then automatically locks it after the transaction. This effectively prevents online fraud and other potential abuses.
On top of all these, the Smart Post-Marketing Waste Management Initiative (tarpaulin recycling) also made it as a finalist under The Green Mobile Award category.
reference: http://goodnewspilipinas.com
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