Monday, 23 November 2009

Oprah Winfrey to End Her Longest Running Talk Show

Talk Show magnate Oprah Winfrey is set to end her Talk Show "The Oprah Winfrey Show" in 2011.

A spokeswoman for Ms. Winfrey’s production company, Harpo, confirmed that Ms. Winfrey would make an announcement on her show on Friday. The plans were first reported by WABC, the ABC station in New York City.

The reason behind this is that Ms. Winfrey will concentrate on her upcoming cable channel, OWN: The Oprah Winfrey Network. OWN will have its premiere in January 2011, according to a person with knowledge of Ms. Winfrey’s decision who insisted on anonymity.

Ms. Winfrey, 55, informed her talk show staff of her decision on Thursday afternoon. The television world had expected that she would make a decision about the fate of her program by the end of the year.
Ms. Winfrey told her staffers that she will not transfer the show to cable. She is expected to produce new programs for OWN, and may appear on some of them.

In a statement, CBS Television Distribution said, “We have the greatest respect for Oprah and wish her nothing but the best in her future endeavors. We know that anything she turns her hand to will be a great success. We look forward to working with her for the next several years, and hopefully afterwards as well.”

OWN is a joint venture between her production company and Discovery Communications. Getting the channel off the ground has proved challenging amid management turnover and an uncertain advertising climate.

The timeline for OWN will theoretically give Ms. Winfrey about nine months to promote her cable channel on her existing show.

Sometimes called the Queen of Talk, Forbes estimates Ms. Winfrey’s net worth to be $2.7 billion. “The Oprah Winfrey Show” is the most successful talk show in syndication, reaching about seven million viewers a day. It has been vital to the success of ABC, whose local station group has been the primary home of the show since it started in syndication in 1986.


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